Privacy Policy

Introduction

Platt Wealth Management (“we,” “us,” or “our”) is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website at plattwealthmanagement.com, use our services, or otherwise interact with us.

As a registered investment advisory firm, we are also subject to federal and state privacy regulations, including Regulation S-P under the Securities and Exchange Commission (SEC). This policy is intended to complement, not replace, any privacy notices we provide in connection with our advisory services.

By using our website or engaging our services, you consent to the practices described in this Privacy Policy.

Information We Collect

Personal Information You Provide

We may collect personal information that you voluntarily provide when you interact with us, including but not limited to:

• Full name, email address, phone number, and mailing address
• Financial information such as income, assets, liabilities, investment holdings, tax information, and account numbers
• Employment and professional information
• Social Security number or tax identification number
• Date of birth and marital status
• Information provided through consultation request forms, contact forms, or questionnaires (such as our Risk Tolerance Questionnaire)
• Any other information you choose to provide to us in the course of our advisory relationship

Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

• IP address, browser type, operating system, and device information
• Pages visited, time spent on pages, and referring URLs
• Cookies and similar tracking technologies (detailed below)

We use third-party analytics services, including Google Analytics (via Google Tag Manager), to help us understand how visitors use our website. These services may collect information about your browsing behavior on our site.

Information from Third Parties

We may receive information about you from third-party sources, such as custodians, financial institutions, credit reporting agencies, or other professionals (e.g., attorneys, accountants) involved in your financial planning, as necessary to provide our advisory services.

How We Use Your Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve our wealth management, financial planning, investment management, retirement planning, tax planning, estate planning, and related advisory services
• To respond to inquiries submitted through our website or by phone, email, or other communication channels
• To schedule and conduct consultations
• To process and manage client accounts
• To communicate with you about your account, market updates, or other relevant financial information
• To comply with legal and regulatory obligations
• To detect, prevent, and address fraud, security issues, or technical problems
• To analyze website usage and improve our online experience
• To send periodic newsletters, blog updates, or market commentary (with your consent where required)

Cookies and Tracking Technologies

Our website uses cookies and similar technologies, including those deployed through Google Tag Manager, to enhance your browsing experience and gather usage data. Cookies are small data files stored on your device when you visit our website.

We may use the following types of cookies:

• Essential Cookies: Required for the basic functionality of the website.
• Analytics Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics).
• Marketing Cookies: Used to deliver relevant content or advertisements and to measure campaign effectiveness.

You can control cookie preferences through your browser settings. Please note that disabling certain cookies may limit your ability to use some features of our website.

How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: We may share information with trusted third-party vendors who assist us in operating our website, conducting our business, or providing services to you (e.g., custodians, technology providers, email platforms). These providers are contractually obligated to protect your information and use it only for the purposes we specify.
• Professional Advisors: With your authorization, we may share relevant information with your attorneys, accountants, or other professionals involved in your financial planning.
• Legal and Regulatory Requirements: We may disclose your information when required by law, regulation, court order, or governmental authority, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you of any such change.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, or disclosure. These measures include secure client portals (such as ShareFile for document sharing), encrypted communications, and restricted access controls.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal information, including:

• Access: You may request a copy of the personal information we hold about you.
• Correction: You may request that we correct inaccurate or incomplete personal information.
• Deletion: You may request that we delete your personal information, subject to legal and regulatory retention requirements.
• Opt-Out of Communications: You may opt out of receiving marketing or promotional communications from us at any time by following the unsubscribe instructions in those communications or by contacting us directly.

California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale or sharing of personal information. As noted above, we do not sell your personal information. To exercise your California privacy rights, please contact us using the information below.

Third-Party Links

Our website may contain links to third-party websites, including social media platforms such as Facebook, Instagram, LinkedIn, and Google. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review the privacy policies of any external sites you visit.

Children’s Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, to comply with legal and regulatory obligations, to resolve disputes, and to enforce our agreements. Specific retention periods may vary depending on the type of information and applicable regulatory requirements for registered investment advisors.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Effective Date” at the top of this page. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise any of your privacy rights, please contact us:

Platt Wealth Management 3838 Camino del Rio North, Ste 365 San Diego, CA 92108

Phone: (619) 255-9554 Email: info@plattwm.com Website: plattwealthmanagement.com